Account Executive

Company: Forrester Research
Location: Cambridge
Posted on: April 1, 2026

Job Description:

At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future. About This Role: Forrester’s Account Executive is a highly motivated sales professional with passion for building relationships and delivering value to clients. Our ideal candidate possesses a curious and entrepreneurial mindset to help expand our existing account base of Fortune-class companies. This individual engages with senior leaders and executives using a transparent, repeatable consultative sales process and creative prospecting — leveraging tools like social media, industry events, and personal connections — to achieve impactful outcomes. This role requires working closely with top executives and their teams, gaining a deep understanding of their challenges and demonstrating how Forrester can support their mission. Success in this position entails the ability to build trust, foster relationships, and communicate effectively. With an assigned quota, you’ll find and close new business within your assigned territory. This will mean developing a territory strategy that balances both proactive and reactive lead generation that’ll ultimately lead to numerous weekly meetings. You will be able to understand trends, best practices, and strategies for your prospective accounts within marketing and technology functions. Job Description: Key responsibilities: Prospect and close appropriate new business prospects from a list based on a specific geography or vertical industry. Sell primarily to senior management (director, C-level) at prospect accounts. Maintain the minimum weekly/daily metrics, and ensure quota is met. Produce accurate and timely forecasts. Develop a complete understanding of all our product offerings. Understand the changing business and technology issues that our potential clients face. Work with vertical and horizontal research teams to better understand the Forrester value proposition for our prospects. Skills and competencies: Demonstrates urgency, high energy, and a sense of purpose. Anticipates challenges, adapts to setbacks, and responds well to coaching. Adapts communication style to audience needs and listens actively. Owns decisions, actions, and challenges and is actively working to overcome obstacles. Leverages data and insights to secure support and commitment. Applies critical thinking to anticipate challenges, make data-driven decisions, and achieve goals. Pursues continuous learning and embraces diverse perspectives. Effectively prioritizes work to align with organizational goals and follows standard processes. Builds trust through consistency, reliability, and strong rapport. Business scope, impact, strategic contribution and team interaction: Gains a deeper understanding of Forrester and its operations. Develops professional expertise with general guidance for routine tasks and detailed instructions for new challenges. Builds positive relationships with internal and external stakeholders. Completes tasks of moderate scope within established policies and procedures. Decisions may influence team or project timelines. Thought leadership and expertise Expands knowledge of the field and company policies to resolve daily tasks. Applies domain expertise to address routine responsibilities effectively. Job Requirements: A bachelor’s degree is preferred. At least two years of relevant/consultative sales experience. History of selling business services to C-level professionals in a highly competitive market is an advantage. The ability and willingness to make cold calls and book meetings. Previous experience in a similar role, specifically with new-business development, achieving quota goals, and managing personal sales strategies. Effective presentation, organization, and time management skills. A fast-learning team player who is at ease with technology. Excellent verbal and written communication skills. A proven track record of prospecting and selling technology and service providers. This role offers a unique opportunity to work with some of the most influential brands in the high-tech industry and grow as a sales professional. If you are passionate about driving client growth and building long-term relationships, we encourage you to apply. Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials. Base salary range: $64,000 - $96,000 LI-TC1 We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support , and runway they need to go far. We’ll be right there beside you, every step of the way. Let’s be bold, together. Explore ForresterLife on: Instagram LinkedIn Glassdoor FLSA Status: Non-Exempt Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com . Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment. Benefits at a Glance Benefits at a Glance - Cambridge

Keywords: Forrester Research, Chicopee , Account Executive, Sales , Cambridge, Massachusetts