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Digital Marketing Manager

Company: INSA
Location: Chicopee
Posted on: November 24, 2022

Job Description:

Insa is experiencing an exciting time of growth. After recently successfully launching our new digital marketing platform, Alpine IQ, we're looking for a Digital Marketing Manager to oversee and manage it. The Digital Marketing Manager will create, schedule and report on email, sms and push campaigns.
You'll work directly with the Director of Digital Experience to build out target audiences and segmentation strategies, collaborate with the creative team on deliverables and optimize campaigns with different testing options to help drive online sales. Responsibilities & Duties

  • Plans, manages, and executes company marketing strategies across email, sms and push channels
  • Manages discounts and deals set up in our platform and app
  • Collaborates with creative department on copy needs in digital channels
  • Stays current on state specific compliance and regulations with our compliance department
  • Proof and QA digital campaigns.
  • Handles routing and internal approval process on deliverables
  • Provides regular reporting and analytics performance on digital campaigns to leadership Qualifications & Skills
    • Must be at least 21 years of age
    • 2-4 years of experience managing and creating campaigns for medium to large brands on email, sms and push channels
    • Bachelor's degree in communications or a related field required
    • Proficiency with Microsoft Office Suite required
    • Must possess excellent writing skills with attention given to spelling, grammar, and syntax
    • Ability to work proactively and independently, to seek and incorporate constructive feedback, and to manage and complete multiple tasks on deadline
    • Solid presentation skills - must be comfortable speaking to stakeholder groups and delivering results
    • Self-starter with the ability to work collaboratively with others and under limited supervision
    • Ability to switch focus and perform challenging tasks for different marketing practices quickly and comfortably
    • Strong analytical skills and enthusiasm for working with data to produce meaningful reports for internal and external stakeholders.Competencies:
      • Email, SMS and push channel marketing best practices
      • Attention to Detail
      • Communication
      • Creativity and Innovation
      • Organization
      • Problem Solving
      • Project Management
      • Research
      • Strategic Thinking Physical Requirements:
        • Frequent sitting, standing, and walking
        • Kneeling, stooping, and bending at the waist occasionally
        • Close visual acuity needed to read and write documents on a computer screen
        • Manual dexterity needed to type on a computer Mental Requirements:
          • Analysis
          • Comprehension
          • Coordination
          • Persuasion
          • Reasoning
          • Talking
          • Writing
          • General office environment
          • Occasional exposure to cannabis odor when present at production facilities

Keywords: INSA, Chicopee , Digital Marketing Manager, Advertising , Chicopee, Massachusetts

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